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AuroChronos Festival 2026: New Venue, Record-Breaking Brand Interest and the Largest Edition to Date


There are events that do not simply grow with each edition, but increasingly define their own identity. In 2026, the AuroChronos Festival returns as a mature, self-aware meeting point for the world of exceptional watchmaking - creators, collectors, and enthusiasts united by genuine curiosity and respect for craftsmanship.

The 2026 edition will take place on 30–31 May in Warsaw, in a brand-new location - ADN Conference Center at Browary Warszawskie. All signs already indicate that this will be the largest and most comprehensive edition in the history of AuroChronos Festival.

What Is the AuroChronos Festival?

AuroChronos Festival is an event dedicated to watches and watchmaking in its most authentic form. It is a meeting space for independent watch brands, microbrands, independent creators, artisans, and small manufactures, as well as established brands for whom product alone is not enough - history, craftsmanship, transparency of the creative process, and direct connection with the audience are equally essential.

AuroChronos Festival 2026: New Venue, Record-Breaking Brand Interest and the Largest Edition to Date

AuroChronos Festival 2026: New Venue, Record-Breaking Brand Interest and the Largest Edition to Date

The festival creates a platform for dialogue between creators and visitors — a place where knowledge, passion, and the exchange of experience matter more than anonymous display.

In practice, AuroChronos Festival means:

• direct meetings between watchmakers, designers, and creators with collectors and enthusiasts,

• the opportunity to see, try on, and purchase watches in person, often in limited or premiere editions,

• in-depth conversations about movements, design, craftsmanship, and inspiration — without intermediaries,

• the presence of industry media, market experts, partners, and the collector community, creating a unique and meaningful context.

AuroChronos Festival is not just an exhibition - it is a community-driven festival where independent watchmaking has a voice, a face, and a story.

A New Venue – Responding to the Festival’s Growth

The 2026 edition introduces a significant change of location. ADN Conference Center at Browary Warszawskie is a modern venue that allows the festival to grow in a natural and well-considered way.

The new space responds directly to experience and feedback from previous editions, offering:

• improved transport access and parking facilities,

• an expanded networking and chillout zone,

• dedicated areas for lectures, panel discussions, and expert talks,

• increased comfort for both exhibitors and visitors.

It is a step toward a more complete event, while preserving the intimate and approachable character for which AuroChronos is known.

Community and Atmosphere – The DNA of AuroChronos

One of the strongest assets of AuroChronos Festival remains its atmosphere. This is an event where creators stand at their own booths, speak directly with visitors, explain technical details, and share the stories behind their designs.

AuroChronos Festival 2026: New Venue, Record-Breaking Brand Interest and the Largest Edition to Date

AuroChronos Festival 2026: New Venue, Record-Breaking Brand Interest and the Largest Edition to Date

AuroChronos Festival 2026: New Venue, Record-Breaking Brand Interest and the Largest Edition to Date

The absence of distance between brands and audience, the openness of conversations, and genuine authenticity make AuroChronos feel more like a community festival than a traditional trade fair. This is precisely why many participants and brands return year after year.

AuroChronos Awards – Prestige with Real Meaning

An integral part of the festival is the AuroChronos Awards, recognizing independent brands for design, innovation, and craftsmanship.

At the 2025 edition, the AuroChronos Grand Prix was awarded to GoS Watches for the Sarek Frost model. It was the first such distinction in the brand’s history, and subsequent awards received later that year confirmed its growing international recognition.

AuroChronos Festival 2026: New Venue, Record-Breaking Brand Interest and the Largest Edition to Date

Other award winners included Polpora, Isotope Watches, Arach, and Jan Sarnowski (Oriorwaith) — brands representing different creative philosophies, united by a shared commitment to quality and authenticity.

Exhibitors at AuroChronos Festival 2026 – Continuity and New Energy

AuroChronos Festival 2026 is growing faster than ever before — already at the preparation stage, the number of confirmed brands has exceeded the full exhibitor list of the 2025 edition.

Despite a significantly larger exhibition space at the new venue, interest in participation remains extremely high, and available exhibition areas are filling up rapidly. Almost 50 brands from Poland and abroad have already confirmed their participation, and due to demand, exhibitor confirmations will be closed in stages.

A clear signal of the festival’s growing position is the return of brands from previous editions, combined with a strong group of new exhibitors making their AuroChronos debut in 2026.

Returning Brands

Among the brands confirmed to return to Warsaw are GoS Watches – Nordic craftsmanship and unique dials inspired by nature, Polpora – Limited editions and traditional techniques, including enamel, Isotope Watches – Bold design and a distinctive visual language, Stowa – Timeless classics and craftsmanship appreciated by collectors, Jan Sarnowski (Oriorwaith) – Individual approach to watchmaking and form.

AuroChronos Festival 2026: New Venue, Record-Breaking Brand Interest and the Largest Edition to Date

Their return confirms that AuroChronos is an event brands actively want to be part of again.

New Exhibitors for 2026

At the same time, the 2026 edition attracts brands that will present themselves to the Polish audience for the first time within the AuroChronos Festival:

• Squale – an icon of dive watches with a rich heritage,

• Straum – Scandinavian design and contemporary form (subject to confirmation),

• further brands will be announced in the coming weeks.

This balance between continuity and fresh energy is one of the defining characteristics of the 2026 edition.

In the months leading up to the festival, Zegarki i Pasja portal (Watches and Passion) will publish dedicated articles featuring participating brands - their history, philosophy, and the watches they will present in Warsaw - alongside regular updates on social media and the organiser’s website.

Warsaw – A Natural Meeting Point

Warsaw is increasingly establishing itself as an important hub on the European map of premium and industry events. A dynamically growing collector community, openness to new initiatives, excellent transport connections, and modern infrastructure create ideal conditions for international gatherings.

The city attracts both experienced collectors and those just beginning their journey into watchmaking, offering space for education, knowledge exchange, and building horological awareness. This openness allows AuroChronos to connect different levels of experience within one shared environment.

Browary Warszawskie - combining industrial heritage with modern architecture and urban energy - perfectly reflects the philosophy of AuroChronos: open, contemporary, rooted in history, and looking toward the future.

Poland in the Context of the Global Luxury Market

The context of AuroChronos Festival 2026 gains additional significance when viewed against current market trends. While the global luxury market has entered a period of slowdown, Poland stands out as one of the fastest-growing luxury markets in Europe.

AuroChronos Festival 2026: New Venue, Record-Breaking Brand Interest and the Largest Edition to Date

AuroChronos Festival 2026: New Venue, Record-Breaking Brand Interest and the Largest Edition to Date

AuroChronos Festival 2026: New Venue, Record-Breaking Brand Interest and the Largest Edition to Date

This growth extends beyond products alone, encompassing premium experiences, events, and direct brand relationships. The watch segment, in particular, increasingly values authenticity, transparency, craftsmanship, and direct contact with creators - precisely the values that form the foundation of AuroChronos Festival.

A Word from the Organiser

“From the very beginning, our goal was to create something more than an exhibition. AuroChronos is a space for meeting, conversation, and education — both for creators and for those just starting their watchmaking journey. The 2026 edition is the next step: larger, better organised, yet still deeply human and true to the idea of independent watchmaking” - Paweł Zalewski, Organiser of AuroChronos Festival.

AuroChronos Festival 2026 Ticket Presale

With the publication of this article, the limited ticket presale for AuroChronos Festival 2026 officially begins - the first opportunity to secure access to an event that will bring together a record number of independent brands, creators, and watchmaking artisans.

Both standard tickets (granting access to both festival days) and collector editions are available - here. Collector ticket variants include official AuroChronos hardcover albums, documenting the history, evolution, and key moments of the festival - designed as lasting keepsakes and true collector’s items. Collector editions are available in strictly limited quantities.

Media Partner and Patronage

The media partner and supporting patron of the event is Zegarki i Pasja (Watches and Passion) - a polish publishing house and platform that has long promoted independent watchmaking, reliable expertise, and watch culture in Poland. Dedicated interviews, brand features, and in-depth articles related to AuroChronos Festival 2026 will be published here in the coming months.

Special ticket prices for the Watches and Passion Community

We have prepared special prices for festival tickets for registered readers of Watches and Passion portal (Zegarki i Pasja), available exclusively through online pre-sale.

To take advantage of the offer:

• simply create an account in the WaP panel,

• after logging in, go to the "Special Offers" section in your profile,

• there, AuroChronos Festival 2026 tickets will be available at preferential prices.

This special offer for the Watches and Passion Community is valid for a limited time. 

What / Where / When

📅 AuroChronos Festival 2026: May 30–31, 2026

📍 ADN Conference Center, Browary Warszawskie, Warsaw

🌐 www.aurochronos.com

AuroChronos Festival 2026: New Venue, Record-Breaking Brand Interest and the Largest Edition to Date

We cordially invite you to reserve your time in May 2026 today and purchase tickets in advance. We hope to see you at this year's festival.

For those of you who haven't had the opportunity to visit AuroChronos yet, we recommend checking out the report from the 2025 edition to get a feel for the event: AuroChronos 2025 - Polish Watch Festival. Return in a good style!


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AuroChronos Festival 2026: nowa prz...
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17.01.2026

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